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ON Nature is Ontario’s award-winning magazine for naturalists.

Published quarterly by Ontario Nature, ON Nature brings readers closer to nature by exploring Ontario’s natural areas and wildlife and providing insight into current environmental issues. ON Nature features in-depth articles by nature specialists and stunning colour photography.

ON Nature readers are members of Ontario Nature. They are committed to conservation, loyal to the magazine and responsive to advertising. Active outdoor enthusiasts, they spend their leisure time discovering, exploring and enjoying nature – birding, hiking, camping and travelling.

Ontario Nature is a respected, non-profit nature and conservation organization, founded in 1931 as a voice for the conservation of Ontario’s natural heritage. The Ontario Nature community includes more than 30,000 members and supporters and 140 community member groups.

ON Nature readers are:

  1. naturalists and outdoor enthusiasts
  2. committed to conservation
  3. affluent and intelligent
  4. purchasers of recreational equipment and environmentally-friendly products
  5. keen travellers
  6. responsive to advertising

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For more information about advertising online or in ON Nature magazine please contact:

Jeff Yamaguchi
Advertising Sales Representative
Tel: (905) 796-7931 ext. 23
Fax: (905) 454-9671
jyamaguchi@promediacommunications.com

Upcoming Issue
ON NATURE Summer 2010: Time to Act!

Biodiversity refers to the variety of all living things on the planet.  We need a world that is rich in biodiversity as a precondition for sustainable development.  But plants and animals are going extinct at an accelerated rate.  With biodiversity as the theme for ON Nature in 2010, you will find articles on:

Putting a barcode on life:  Award-winning writer Paul Webster examines cutting-edge scientific discoveries in genetics.  Researchers are creating “barcodes” for every living organism, and demonstrating the extraordinary range of genetic diversity in our world.  But their discoveries also reveal the steady losses in biodiversity.  You’ll read how keeping a genetic record of all our plants and animals could help save the planet.

Bird conservation in your backyard: Cecily Ross explains how rural landowners can help protect birds.  Ross’s own encounters with the showy bobolink taught her that even small efforts yield wonderful results: a delayed hay harvest allowed the fledglings on her property to survive.  You’ll find out lots of tips and advice for your own bird conservation efforts in the summer issue.

At your service: When it comes to appreciating the free yet essential services provided by healthy, intact ecosystems, Canadians are among the most complacent. Each year, Canada consumes or destroys 3.4 times the earth’s annual allotment of life-sustaining functions such as carbon sequestration, flood control, groundwater recharge, disease and pest control, and pollination. Now, ecologists and economists are recognizing that conventional thinking ignores the benefits of “natural capital” in decision-making.  Conor Mihell investigates the consequences of ignoring ecosystem services in decision-making and the important policy revelations ecologists are making in measuring the economic benefits of natural processes.

Ad space deadline: Friday, April 2, 2010
Ad material deadline: Friday, April 9, 2010

Call Jeffrey Yamaguchi
Advertising Sales Representative
(905) 796-7931  ext. 23