ON Nature is Ontario’s award-winning magazine for naturalists.

ON Nature Media Kit and Rate Card 2017

Published quarterly by Ontario Nature, ON Nature brings readers closer to nature by exploring Ontario’s natural areas and wildlife and providing insight into current environmental issues. ON Nature features in-depth articles by nature specialists and stunning colour photography.

ON Nature readers are members of Ontario Nature. They are committed to conservation, loyal to the magazine and responsive to advertising. Active outdoor enthusiasts, they spend their leisure time discovering, exploring and enjoying nature – birding, hiking, camping and travelling.

Ontario Nature is a respected, non-profit nature and conservation organization, founded in 1931 as a voice for the conservation of Ontario’s natural heritage. The Ontario Nature community includes more than 30,000 members and supporters and 150 community member groups.

Reader Profile

  1. naturalists and outdoor enthusiasts
  2. committed to conservation
  3. affluent and intelligent
  4. purchasers of recreational equipment and environmentally-friendly products
  5. keen travelers
  6. responsive to advertising

For more information about advertising online or in ON Nature magazine please contact:

Jeff Yamaguchi
Advertising Sales Representative
Tel: (416) 508-2382
Fax: (905) 454-9671

ON Nature Spring 2017


Here today, gone tomorrow
Vernal pools – temporary wetlands that serve as nurseries for frogs and salamanders – are threatened by rising temperatures and development. Where will woodland amphibians go?
By Don Scallen


The ultimate hike
The Bruce Trail, Canada’s longest footpath, can be completed as a challenging month-long hike or explored in segments. We have asked some dedicated “end-to-enders” who have completed the full 900-kilometre stretch to offer their highlights, lessons and advice.
By Conor Mihell


Forest killers
From emerald ash borer to Asian long-horned beetle, a deluge of invaders is attacking Ontario’s trees. The latest incursion, from the hemlock wooly adelgid, could devastate hemlock-dominated shorelines – unless we quickly mount a defence.
By Mike Henry


Ad space deadline: Friday, January 6, 2017
Ad material deadline: Friday, January 13, 2017

Call Jeffrey Yamaguchi
Advertising Sales Representative