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ON Nature is Ontario’s award-winning magazine for naturalists.
Published quarterly by Ontario Nature, ON Nature brings readers closer to nature by exploring Ontario’s natural areas and wildlife and providing insight into current environmental issues. ON Nature features in-depth articles by nature specialists and stunning colour photography.
ON Nature readers are members of Ontario Nature. They are committed to conservation, loyal to the magazine and responsive to advertising. Active outdoor enthusiasts, they spend their leisure time discovering, exploring and enjoying nature – birding, hiking, camping and travelling.
ON Nature is also sold on newsstands and is stocked in over 30 retail nature stores throughout Ontario.
Ontario Nature is a respected, non-profit nature and conservation organization, founded in 1931 as a voice for the conservation of Ontario’s natural heritage. The Ontario Nature community includes more than 30,000 members and supporters and 140 community member groups.
ON Nature readers are:
- naturalists and outdoor enthusiasts
- committed to conservation
- affluent and intelligent
- purchasers of recreational equipment and environmentally-friendly products
- keen travellers
- responsive to advertising
For more information about advertising online or in ON Nature magazine please contact:
Jeff Yamaguchi
Advertising Sales Representative
Tel: (905) 796-7931 ext. 23
Fax: (905) 454-9671
jyamaguchi@promediacommunications.com
In the current issue:
ON NATURE Autumn 2009: Catch the Buzz! The Boom in Beekeeping
Read about:
Plan Bee: In the aftermath of the mysterious honeybee die-off, a renaissance in urban beekeeping has blossomed. Enthusiastic beekeepers attest that worker bees improve city biodiversity, pollinate our plants and produce some of the best honey you’ll ever taste. Turn to page 28 to find out more.
Why We Can’t Save This Forest: Environmentalists are asking: what went wrong with the Environmental Assessment Act? Investigative reporter, Conor Mihell, examines how a law that was meant to protect the environment ended up helping industry (page 16).
The Killing Fields: Groundbreaking research reveals that a widely used class of agricultural pesticides is the likely culprit behind the deaths of hundreds of millions of birds. Even worse: Canada continues to develop and market neurotoxic chemicals with the full knowledge of their impact (page 22).
Fourth Annual Youth Writing Contest: This year, we asked kids in grades 7 and 8: What are you doing that has a positive impact on our environment? The winning essays show us the way (page 33).
ON Nature, Ontario’s nature and environment magazine, is published quarterly by Ontario Nature. Ontario Nature’s mission is to protect wild species and wild spaces through conservation, education and public engagement. Ontario Nature is a charitable organization representing more than 30,000 members and supporters and more than 140 member groups across Ontario.
Contact: Victoria Foote, ON Nature’s editor at 416-444-8419, ext. 238.
Upcoming Issue
ON NATURE Winter 2009: Climate Change: Are we ready?
Energy: Biomass – organic matter that can be converted into energy – has emerged as a possible clean, green alternative to dirty sources of power. Award-winning journalist John Lorinc investigates the many pros and cons of using agricultural waste and wood pellets to help meet our ravenous energy needs.
Food: Researchers predict that the kinds of crops that can be grown, crop yields and even farming practices will undergo profound changes as a result of global warming. Ray Ford examines the multiplying challenges Ontario’s farming community will be forced to confront to weather the impacts.
Wildlife: Survival of the fittest: how climate change will affect the wildlife kingdom. While some species may flourish due to global warming – snow goose numbers have increased 300% since the 1960s thanks to rising temperatures along Hudson’s Bay – other species, such as the polar bear, may disappear altogether. A list of what science tells us about Ontario’s flora and fauna in a rapidly changing world.
Plus:
Last Word: Tree planting is a popular approach to offsetting carbon emissions. But environmental journalist Edward Keenan questions just how much good this is doing for the planet, pointing out that sometimes non-native species are planted, that trees are placed in the wrong soil decreasing the chances of survival, that the planting often leaves ruts and other evidence of destruction and, finally, that the mortality rates can be high.
Bird Watch: A once common species, chimney swifts are now another species at risk. The birds are aerial foragers, meaning they feed on insect populations that are now in decline from pesticide use. This may well be contributing as much to the swift’s demise as the loss of chimneys for nesting.
Ad space deadline: Friday, September 25, 2009
Ad material deadline: Friday, October 2, 2009
Call Jeffrey Yamaguchi
Advertising Sales Representative
(905) 796-7931 ext. 23
